Models of Communication for Shannon and Weavers- myassignmenthelp

Question: Write about theModels of Communication for Shannon and Weavers. Answer: One of the most interesting topics of this subject is the models of communication. These are the conceptual models that explain how communication between human beings takes place. People communicate on a daily basis and from time to time (Yadava, Eswara, and Rahim, 2017: 27). They, therefore, use both verbal and non-verbal communication cues to communicate with each other. Communication is an intrinsic ability of human beings. People express their emotions and feelings, share information and express attitude through communication. Communication does not happen haphazardly but follows certain sequence or models. There are different types of communication models developed by theorist from various disciplines (Yadava, Eswara and Rahim, 2017: 30). These theorists include; Lasswell, Maclean, Shannon, Aristotle, Cherry, Berlo, Weaver, Westley, Osgood, and Rileys. The theorists provide models that seek to explain how communication takes place. To understand the communication models, I will focus on Shannon and Weaver's model. Shannon-Weaver model is described as the "mother of all models". Essentially, the model encompasses significant aspects that take place in a communicative context. Some of the key components of this model include; the speaker, also commonly known as the information source, message, noise, receiver/hearer (information destination), encoding and decoding, channel capacity, transmitter, and others. The model operates such that the information source chooses the intended message from a set of many messages. The message is then transmitted into a signal by the transmitter and is then relayed to the communication channel to the receiver. The receiver changes the received signal into the message. The change usually involves interpretation of the message. The message is sent to the destination. Destination, in this case, may refer to another receiver. However, the message may just be received by the primary receiver if there is no need to transmit it to the second receiver. The transmission of the message is considered complete. Nonetheless, the model also considers the unintended message by the source information. The unintended message is known as the noise. The noise can be external or internal and may strengthen or weaken the intended effect of the message (Leydesdorff, Petersen, and Ivanova, 2017: 5-6). The topic on communication models is critical and applied in every aspect of life. People do communicate frequently. The topic is interesting in that it informs how people pass and receive messages in the context of communication. The purpose of communication is to relay my message to the others in a clear and unambiguous manner. In so doing, there should be cooperation between the sender and the receiver. I also understand that the process of communication is sometimes defected by errors. These errors result to misinterpretation of the message by the receiver hence creating confusion, misunderstanding and missed opportunities. The second reason as to why the topic is interesting is because it explains why communication breakdowns occur. A successful communication occurs when both the sender and the receiver have a shared understanding of the information (Hamilton, 2013: 37). An unsuccessful communication occurs where the receiver receives different information from that which was communicated by the sender. In this case, there is communication breakdown hence the distortion of the goal of communication. Communication breakdown thus accounts for the reasons why conflict arises during communication (Hamilton, 2013: 16). Usually, a receiver will have their interpretation of the message which may in turn conflict with the sender's intended message. Thirdly, communication models are important in improving my communication skills. Communication skills can be interfered with by the barriers that arise during communication. These barriers can arise at any stage of communication (Yadava, Eswara, and Rahim, 2017: 30). For instance, barriers result from the channel, sender, receiver, context, feedback, or the message itself. Essentially, the topic on models of communication is essential in helping one to become an effective communicator. It also helps in minimizing the occurrence of barriers in any stage of communication. In addition, the models help a speaker in organizing accurate, clear, well planned, and concise communications. As a business oriented person, the knowledge of models of communication will be highly applicable in my business career. To be a successful business person, I require excellent communication skills. These skills can be derived from the various models of communication. The ability to connect with customers and other employees will help me build and maintain relationships, provide quick response to the customers, and prevent any errors that are likely to occur when transacting business (Rodriguez et al. 2015: 637). As a marketing professional, I need to connect widely with the customers, and one way of doing so is through communication. Social media communication is an effective mode of communication where I can connect with the customers. Rodriguez et al. (2015: 636) note that there is increased access and use of internet in the 21st century. There are also numerous social media platforms where people interact. For this reason, I would apply a similar strategy not only to reach the cu stomers but also to establish trust with the existing and the potential customers. One of the benefits of social media marketing is that the strategy encourages one-on-one communication (Taylor, 2017: 22). That is, it is easier for the customers to reach me and get an immediate response. Additionally, social media communication supports worldwide communication whereby I can be able to talk to several customers simultaneously. Social media communication enhances maximum collaboration not only with customers but also with other business' stakeholders. It also encourages easier and fast feedback from the customers. The models of communication stress on the flow of information from the sender to the receiver. The receiver is also sometimes expected to provide feedback to the sender. This loop of communication is important in business marketing (Schivinski and Dabrowski, 2016: 191). I wish to apply the same in the marketing profession. Social media communication borrows a similar strategy from the models in that it is a two-way communication. That is, I market the brands to the customers while they provide feedback or make requests. Social media business communication is also effective in measuring performance (Ashley and Tuten, 2015:23). It is a platform that enables the measurement of one's efforts through the evaluation of how well the customers respond (Cardon and Marshall, 2015: 289). The models of communication will direct me on how and when to communicate in every stage since the social media users employ different platforms. Therefore, my engagement in various touch-points will require th e use of different information. That way, I will be able to reach a broad range of consumers. References Ashley, C., and Tuten, T. (2015). Creative strategies in social media marketing: An exploratorystudy of branded social content and consumer engagement. Psychology Marketing, 32(1), 15-27. Cardon, P. W., and Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of BusinessCommunication, 52(3), 273-293. Hamilton, C. (2013). Communicating for results: A guide for business and the professions. Cengage Learning. Leydesdorff, L., Petersen, A. M., and Ivanova, I. (2017). Self-organization of meaning and thereflexive communication of information. Social Science Information, 56(1), 4-27. Rodriguez, M., Peterson, R. M., and Ajjan, H. (2015). CRM/social media technology: impact oncustomer orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham. Schivinski, B., and Dabrowski, D. (2016). The effect of social media communication onconsumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214. Taylor, C. R. (2017). How to avoid marketing disasters: back to the basic communicationsmodel, but with some updates illustrating the importance of e-word-of-mouth research. Yadava, U., Eswara, H. E., and Rahim, A. (2017). Unit-2 Models of Communication.Introduction to Communications, pp.27-41